Every screen, easier.
We watch how people actually use it. Then we take things away until it works.
Start a project01Real users, not guesses
02Fewer steps to finish a task
03One system your team can build on
04Files yours to keep
How it goes
Look. Simplify. Test. Repeat.
01LookWe watch people use what you have.
02SimplifyRemove what gets in the way.
03TestPut it in front of real people again.
04RepeatUntil it feels obvious.
One invoice screen. Before and after.
Same data. Eleven fields became three. Sending took four taps, now one.
Before
INVOICESCUSTOMERSPRODUCTSREPORTSSETTINGSHELP
Create New Invoice — Form INV-001
Save
Save & New
Preview
Print
Email...
Cancel
* Required fields must be completed before saving. Errors will be displayed after submission.
—11 fields, all typed by hand
—Errors only shown after Save
—Six buttons that do nearly the same thing
After
New invoiceINV-0412
Who is it for?
Nomsa Dlamini · Linden Bakery
What for?
Website care plan · MarchR 2 400,00
Due in 14 days · VAT includedR 2 760,00
Send Saved just now
—Three questions. The rest is remembered
—Total shown as you type
—One action: Send
11 → 3
fields on the screen
4 → 1
taps to send an invoice
68%
less time per invoice
0
support tickets in the first month